Thanks for all of the replies, we'll have a think about how best to approach it.  The conundrum is that 10mm gaming is still less than 10% of the wargaming world so about 75% of our products cater to less than 10% of gamers.  The other 25% of our products are probably of use to 80%+ of the market so have wider appeal to people coming to our site for the first time.  So we need our 10mm ranges to still be our core product range to try and tempt more people to try this scale.  But we also need to make sure that new customers don't click in, see loads of 10mm everywhere, and then click away.  All easier said than done!

Quote from: Leon on 23 June 2021, 10:24:25 PM
....  But we also need to make sure that new customers don't click in, see loads of 10mm everywhere, and then click away.  All easier said than done!

This is the key challenge as it is the new visitor that you want to explore

10mm and more...

Quote from: Leon on 23 June 2021, 10:24:25 PM
Thanks for all of the replies, we'll have a think about how best to approach it.  The conundrum is that 10mm gaming is still less than 10% of the wargaming world so about 75% of our products cater to less than 10% of gamers.  The other 25% of our products are probably of use to 80%+ of the market so have wider appeal to people coming to our site for the first time.  So we need our 10mm ranges to still be our core product range to try and tempt more people to try this scale.  But we also need to make sure that new customers don't click in, see loads of 10mm everywhere, and then click away.  All easier said than done!

On the other hand, if I com to the Pendraken site and find that everything I'm interested in is being pushed back because of some new 28mm range or whatever, I'm going to look elsewhere. Losing your existing customer base in order to attract a possible new custom base isn't always a winner.

I dunno. Browsing a site is part of the fun for a veteran sometimes. I won't touch fantasy gaming with a sarissa, but usually look carefully at fantasy releases in search of proxies, for instance. It's the newbies who need to have a bit of bait spread out before them.

Quote from: Leon on 23 June 2021, 10:24:25 PM
Thanks for all of the replies, we'll have a think about how best to approach it.  The conundrum is that 10mm gaming is still less than 10% of the wargaming world so about 75% of our products cater to less than 10% of gamers.  The other 25% of our products are probably of use to 80%+ of the market so have wider appeal to people coming to our site for the first time.  So we need our 10mm ranges to still be our core product range to try and tempt more people to try this scale.  But we also need to make sure that new customers don't click in, see loads of 10mm everywhere, and then click away.  All easier said than done!

I'm flying off into the web design space here.

Pendraken's current website has a margin will of historic selections (Ancient, medieval, renaissance .... fantasy)  [ Not all historic/Ed ]

Is there an easy to use way to introduce scale as another selection.
I fear a full "select a ton of parameters" is likely to require programming, which introduces the risk of malfunction and slow performance.

Maybe extend the current margin - tagging all the current stuff 10mm - then having the other content with a scale indicator.
For example

QuoteAnimals (10mm - 28mm)

Certainly, a lot of sites take a similar approach, have scale section headers and the periods and ranges nested under that:

10mm
- Ancients
- Dark Ages
- etc
28mm
- Moderns
- Animals
- Terrain
- etc..
15mm
- ...
6mm
- ...

As I'd say people generally go looking at scale first, then range? Though that's more around layout and less around the initial hook

Maybe something like "specialising in 10mm as well as 28mm, 15mm, 6mm and a wide range of accessories, terrain and basing materials to suit your wargaming needs"?

Though a bit wordy! But it is probably worth highlighting the other odds and ends you supply beyond just the miniatures as there's a good range there of paints, accessories and materials.

Quote from: Gwydion on 22 June 2021, 09:47:33 PM
10mm and So Much More!

I like this 

Quote from: Nick the Lemming on 24 June 2021, 02:14:53 AM
On the other hand, if I com to the Pendraken site and find that everything I'm interested in is being pushed back because of some new 28mm range or whatever, I'm going to look elsewhere. Losing your existing customer base in order to attract a possible new custom base isn't always a winner.

Obviously that's what we're trying to avoid but we have to make sure we're appealing to everyone with the new site.  Our sales split is probably about 60% Pendraken and 40% non-Pendraken stuff, so 25% of the products bring in 40% of the sales, the other 75% products bring in 60% of sales.  If we're attracting more customers to the site then they're more likely to be looking for that 25% of the product line, so we need to make sure they can find it.  And then over time hopefully they'll see all the lovely 10mm stuff and dip their toes in!

I would go with Westmarcher's suggestion as it emphasises that there is more available on the Pendraken site than 10mm stuff, without denigrating the 10mm and without going into long convoluted sentences. to remind:

Pendraken ........ not only 10mm

We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:

6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.

It looks a lot cleaner and hopefully makes it easy to find stuff!

Looks good to me Leon

Quote from: Big Insect on 24 June 2021, 09:49:44 AM
I like this 

Snappy!!

Quote from: Leon on 24 June 2021, 11:30:39 AM
We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:

6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.

It looks a lot cleaner and hopefully makes it easy to find stuff!

Nice, similar enough to the old, but dovetails the new in painlessly.

I approve, and I'm sure Chuck Norris will too.

Quote from: Leon on 24 June 2021, 11:30:39 AM
We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:

6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.

It looks a lot cleaner and hopefully makes it easy to find stuff!

Quote from: steve_holmes_11 on 24 June 2021, 12:37:22 PM
Nice, similar enough to the old, but dovetails the new in painlessly.

I approve, and I'm sure Chuck Norris will too.

This seems the best to my eyes. at the moment you already have "other stuff" on the Pendraken site and it is roughly in this format.

Regards
Sean

Ah just been on the new website and then came back here and re-read that Leon had
said he was doing it this way.
just like to say looks good. (oooh and 10% percent and loyalty points  :-)
Regards
Sean