Here's an interesting question ahead of the launch of our new website.  We'll be combining all of the Pendraken and Minibits products onto one single site, so the Pendraken site going forward will contain products for 6mm, 10mm, 15mm, 20mm, 28mm, etc, etc.  Because people generally associate Pendraken with being only 10mm we wanted to do a bit of promo to explain that our website contains a lot more.  The obvious wording for that is 'Not just 10mm' or 'So much more than just 10mm' but obviously we don't want that to sound like JUST 10mm in a derogatory way! 

So, does that wording bother anyone, should we go with something different, what do you think?

If it means you increase revenue, go for it!
PS
May be also easier to find items as well!!

10mm and So Much More!

How about "Pendraken for all scales (specialists in 10mm)"

Pendraken- We can give you more than 10mm!

10mm not enough?  We do other scales

Leon's got more than 10mm!

10mm should be enough, but we can give you more.

How about

Rumours we only do 10mm are greatly exaggerated!

Ten Mill is our core but we do so much more!

Ten Mill may be our core but at Pendraken we do more!

At Pendraken we believe our customers should have a choice.
So until you choose to concentrate solely on 10mm, we will provide in other scales too.

Pendraken is synonymous with 10mm. I would have thought that as an advantage and not something to 'give that away' too lightly.

If I were visiting the site, I would expect to see 10mm as core, but not be surprised to see other scales represented. I would expect to see 10mm and other scales separated, but the other scales easy to find.

I quite like the way that Irregular Miniatures run a bar along the bottom of their page that just links to various scales, so the visitor can go straight to where they want to be.

Suggest ... 10mm specialists and stockists of 6mm to 28mm hobby support.

10mm and general stuff (I know it's terrible)

Quote from: DecemDave on 22 June 2021, 10:20:05 PM
At Pendraken we believe our customers should have a choice.
So until you choose to concentrate solely on 10mm, we will provide in other scales too.

This one 

Now about the rather arrogant sounding.

QuoteWelcome to the home of 10mm figures and scenery, we also cater for other scales/sizes.

More seriously, I think there is a tricky balance to be struck, one that can't easily condense into a snappy three word slogan (never knowingly undersold, naughty but nice, take back control ....).


Going too far down the "All scales catered for" risks bunting the competitive edge, which is clearly a massive range of 10mm stuff.
Regular customers will know that Pendraken == 10mm, but we all know that the best costomer is a new customer - and they need to be reached through the noise of an information dense internet.
Point: Don't downplay the 10mm.

What about the other scales: I understand there's a small range of fantasy figures, some moderns, and an excellent range of animals in a number of scales (Jolly clever).
So, yes, there are other scales, but an "all scales welcome" message risks drawing in devotees of other scales who pootle about the website, don't find their Eighty years war Spanish halberdier, and leave in a bit of a huff.
We know that MOST wargamers are renowned for their moderate balanced temperament, and these most certainly won't post a wall of text rant on their blog about their month ruining experience.
But, there's often one...
Point: Don't overplay the other scales.

I'd planned to avoid a conclusion, but something is forming among the old grey cells as I've been typing.

QuotePendraken - the home of 10mm wargaming

Also supplying ranges of:
Animals in 10- - 28mm, fantasy in 15mm .....

What Steve said. Don't dilute the brand.

      Pendraken
   .. not only 10mm.

Quote from: Westmarcher on 23 June 2021, 12:30:23 PM
      Pendraken
   .. not only 10mm.

And

Quote from: steve_holmes_11 on 23 June 2021, 09:27:13 AM
Pendraken - the home of 10mm wargaming

Both of these two are good.

I think what everyone says about focus on the 10mm is key. The other offerings whilst interesting certainly aren't full ranges.