GW Half-year Report

Started by Luddite, 15 January 2015, 12:20:04 AM

Previous topic - Next topic

Techno

Good stuff, Pijlie.
Cheers - Phil

DanJ

Excellent blog, you've hit the nail on the head, GW have killed creativity in the company and they don't seem to realise that that was what made GW great in the first place.

I feel sorry for the ordinary rank and file GW staff who will be the ones to suffer, the CEO etc. will take the money and run screaming 'it's not my fault' and the gamers will just find other games and in 10 years in pubs across the land will witness conversations like, "GW, didn't they make that Warhammer stuff?"

getagrip

Quote from: DanJ on 13 February 2015, 09:57:10 AM
Excellent blog, you've hit the nail on the head, GW have killed creativity in the company and they don't seem to realise that that was what made GW great in the first place.


Before it went all corporate, there was a "rawness" to GW, but that rawness made it FUN!

As an analogy; the company "felt" like the Traveller cartoons from early White Dwarfs (raw, edgy and quirky), now it's become like the magazines my 4 year old likes: no content, glossy and with plastic crap on the front to make them want to buy :-\

Quote from: Pijlie on 13 February 2015, 07:32:12 AM
It is a sad thing.  :(

http://pijlieblog.blogspot.nl/2014/07/gw-guilty-as-charged.html
Buy plenty of Matron's sculpts now!

If he keeps using the chainsaw, the value of his work will soon go up.

toxicpixie

I'd agree with you all, there. It felt like they were pushing boundaries, not slick product before. With a whole set of "hey, guys, guys, this is *cool*, we're genuinely excited, here's stuff to bash about with" and the last decade (or more...) has changed to "here is the new word from up high, please insert cash to value of ALL YOUR MONEY to receive it".

The "one man shop" idea strikes me as terrible - how do you get people enthused and playing and therefore buying if you're doing stock control, sorting a customer, doing the daily clearing up & admin, off sick, opening up/closing, playing games ALL AT THE SAME TIME?!
I provide a cheap, quick painting service to get you table top quality figures ready to roll - www.facebook.com/jtppainting

getagrip

Quote from: toxicpixie on 13 February 2015, 10:16:55 AM


The "one man shop" idea strikes me as terrible - how do you get people enthused and playing and therefore buying if you're doing stock control, sorting a customer, doing the daily clearing up & admin, off sick, opening up/closing, playing games ALL AT THE SAME TIME?!

I think that is the one idea that will really sink them!  I worked for GW as a key timer (evenings / weekends / school hols and the like) whilst at Uni and my role role was essentially to:

a)  Run demo games;
b)  Give painting advice;
c)  Be enthusiastic.

I was earning what would now be minimum wage, at least half of what I earned I spent in store but the new blood I brought into the hobby must have been huge.  I think GW have really shot themselves in the foot with this one but the long term effects will slowly become visible.  GW shops are now quiet, dull and dead. :(  This is not the breeding ground for new enthusiasts. 
Buy plenty of Matron's sculpts now!

If he keeps using the chainsaw, the value of his work will soon go up.

petercooman

Quote from: Pijlie on 13 February 2015, 07:32:12 AM
It is a sad thing.  :(

http://pijlieblog.blogspot.nl/2014/07/gw-guilty-as-charged.html

Agree on all fronts.

But i still have my epic 40k armies and my mordheim warbands , and i will still enjoy them, as the community have stepped up and provided the creativity that GW abandoned. There are enough home brew scenarios, rulesets, alternate settings and models on the internet to keep us going for ages!!

Also, i always liked necromunda, but never got round to get it (and the price that stuff now fetches on ebay is way too much for me), but there are enough alternatives around! I shelled out for deadzone last year and although it is not entirely the same, it looks close enough and the components are great, so i get my fix there.

I look at GW as a parent showing a kid how to  ride a bike, They put us on the bike, gave us a push, and abandoned us along the way, but we keep pedalling  :D :D :D :D

FierceKitty

I don't drink coffee to wake up. I wake up to drink coffee.

Fenton

13 February 2015, 11:30:16 AM #143 Last Edit: 13 February 2015, 11:31:56 AM by Fenton
 Please delete...Nothing to see here
If I were creating Pendraken I wouldn't mess about with Romans and  Mongols  I would have started with Centurions , eight o'clock, Day One!

Luddite

Quote from: getagrip on 13 February 2015, 10:23:38 AM
I think that is the one idea that will really sink them!  I worked for GW as a key timer (evenings / weekends / school hols and the like) whilst at Uni and my role role was essentially to:

a)  Run demo games;
b)  Give painting advice;
c)  Be enthusiastic.

I was earning what would now be minimum wage, at least half of what I earned I spent in store but the new blood I brought into the hobby must have been huge.  I think GW have really shot themselves in the foot with this one but the long term effects will slowly become visible.  GW shops are now quiet, dull and dead. :(  This is not the breeding ground for new enthusiasts.  

I used to manage a large city centre GW store.

On saturday i needed as a minimum:

1 full timer on till
1 full timer floor selling (preferably 2)
1 key timer running demos/overseeing the paint tables
1 key timer chatting / fielding questions / restocking
+ me overseeing/managing, cue-busting, problem solving/complaints handling, processing returns, filling gaps, restocking, etc.

If we had a head office diktat, e.g. 'this saturday you have to have a new table build going on on the shop floor (to show the punters the tools and terrain building kits etc. mainly...do you know how many pots of bestial brown it takes to paint a 4x4' table?  How many small tubes of 'white glue' were needed to flock it?  Bonkers...)', i'd need another key timer in to run that.

I'd get everyone in for an hour's sales training session and GW-approved 'pep talk' prior to opening too.  Mostly i just wanted to make sure the hungover grots were there for 10am! T
hose saturdays were manic and it was chaotic hell on earth (especially as parents seemed to think were were a free creche service and would throw their sprogs in through the door at 10am, only to return with handfuls of shopping 4 hours later) but amazing fun too.  My store BUZZED - i know a lot of the other manager's stores did too.

I honestly don't know how a one man store could possibly do that.  I guess if you don't have 50-70 till transactions an hour, you can afford to cut the staff to the bone?  Certainly the last few times i've frequented my local store its been pretty quiet.

But then, according to the current GW management they aren't a retailer, and they don't sell games.  Go figure... ;D
http://www.durhamwargames.co.uk/
http://luddite1811.blogspot.co.uk/

"It is by tea alone i set my mind in motion.  It is by the juice of Typhoo my thoughs acquire speed the teeth acquire stains, the stains serve as a warning.  It is by tea alone i set my mind in motion."

"The secret we should never let the gamemasters know is that they don't need any rules." - Gary Gygax
"Maybe emu trampling created the desert?" - FierceKitty

2012 Painting Competition - Runner-Up!

"I have become inappropriately excited by the thought of a compendium of OOBs." FSN

getagrip

Quote from: Luddite on 13 February 2015, 11:45:39 AM
My store BUZZED - i know a lot of the other manager's stores did too.

I honestly don't know how a one man store could possibly do that.  I guess if you don't have 50-70 till transactions an hour, you can afford to cut the staff to the bone?  Certainly the last few times i've frequented my local store its been pretty quiet.


Entirely my experience of working there: manic, crazy...FUN!!! ;)
Buy plenty of Matron's sculpts now!

If he keeps using the chainsaw, the value of his work will soon go up.

toxicpixie

QuoteBut then, according to the current GW management they aren't a retailer, and they don't sell games.  Go figure...
[/b]

This. Entirely this. I don't know if they thought "games" made them look childish, and hurt sales, but good grief - it's the core of what  they do!
I provide a cheap, quick painting service to get you table top quality figures ready to roll - www.facebook.com/jtppainting

GordonY

No they apparently sell "Colectable Minature Figurenes"

Leman

Sounds like a wargames company being run by someone who isn't a wargamer and has no idea what makes a wargamer tick. Bit like a petshop owner who dislikes people who keep pets.
The artist formerly known as Dour Puritan!

toxicpixie

Quote from: Leman on 13 February 2015, 04:01:35 PM
Sounds like a wargames company being run by someone who isn't a wargamer and has no idea what makes a wargamer tick. Bit like a petshop owner who dislikes people who keep pets.

Ahhh, feck, there goes my retirement plan!

Yep, it's similar thing to many "managers" thinking - don't need actual experience or knowledge of the industry/practise your "managing", as that's for the plebs. You just tell 'em what to do and throw a paddy when it doesn't work.
I provide a cheap, quick painting service to get you table top quality figures ready to roll - www.facebook.com/jtppainting