Not just 10mm?

[mmcv]

Certainly, a lot of sites take a similar approach, have scale section headers and the periods and ranges nested under that:

10mm
- Ancients
- Dark Ages
- etc
28mm
- Moderns
- Animals
- Terrain
- etc..
15mm
- ...
6mm
- ...

As I'd say people generally go looking at scale first, then range? Though that's more around layout and less around the initial hook

Maybe something like "specialising in 10mm as well as 28mm, 15mm, 6mm and a wide range of accessories, terrain and basing materials to suit your wargaming needs"?

Though a bit wordy! But it is probably worth highlighting the other odds and ends you supply beyond just the miniatures as there's a good range there of paints, accessories and materials.

[Big Insect]

10mm and So Much More!

I like this 

[Leon]

On the other hand, if I com to the Pendraken site and find that everything I'm interested in is being pushed back because of some new 28mm range or whatever, I'm going to look elsewhere. Losing your existing customer base in order to attract a possible new custom base isn't always a winner.

Obviously that's what we're trying to avoid but we have to make sure we're appealing to everyone with the new site.  Our sales split is probably about 60% Pendraken and 40% non-Pendraken stuff, so 25% of the products bring in 40% of the sales, the other 75% products bring in 60% of sales.  If we're attracting more customers to the site then they're more likely to be looking for that 25% of the product line, so we need to make sure they can find it.  And then over time hopefully they'll see all the lovely 10mm stuff and dip their toes in!

[Leman]

I would go with Westmarcher's suggestion as it emphasises that there is more available on the Pendraken site than 10mm stuff, without denigrating the 10mm and without going into long convoluted sentences. to remind:

Pendraken ........ not only 10mm

[Leon]

We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:

6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.

It looks a lot cleaner and hopefully makes it easy to find stuff!

[Big Insect]

Looks good to me Leon

[steve_holmes_11]

I like this 

Snappy!!

[steve_holmes_11]

We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:

6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.

It looks a lot cleaner and hopefully makes it easy to find stuff!

Nice, similar enough to the old, but dovetails the new in painlessly.

I approve, and I'm sure Chuck Norris will too.

[sean66]

We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:

6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.

It looks a lot cleaner and hopefully makes it easy to find stuff!

Nice, similar enough to the old, but dovetails the new in painlessly.

I approve, and I'm sure Chuck Norris will too.

This seems the best to my eyes. at the moment you already have "other stuff" on the Pendraken site and it is roughly in this format.

Regards
Sean

[sean66]

Ah just been on the new website and then came back here and re-read that Leon had
said he was doing it this way.
just like to say looks good. (oooh and 10% percent and loyalty points  :-)
Regards
Sean

[d_Guy]

I see several threads concerning the new website but wanted to complement Pendraken here. I just setup my new password (and yes, thanks for the bonus points).

I am glad that you stuck with the "Pendraken" banner with no embellishments, very clean. Pendraken IS 10mm. Embrace it.

The sidebar catalog headings immediately show that you are more than 10mm without fusing over it. As Kitty said, a lot of customers simple like to prowl around and pounce on tiny fluffy things look for new products and ideas. You have made it easy to do.

Congrats on yet another success in your goal of continuous improvement.

If you would like to do 1814 Americans next that would be OK.