Where are the profits made??

Started by 17-21l, 15 April 2010, 10:26:00 AM

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17-21l

One for the guys at Home HQ.  Which periods sell the most figures, as in most popular? give a batting order if you can.

Also to which countries do you guys sell the most figures, again in batting order.

I know by just watching the forum weve got guys from alles uber the world, Yanks, Canadians, Frenchies, Belgians, Cheeseheads, just wondering how popular wargamming is in the outside world of the UK. Why? I dont know! just interested.

Cheers Bri 
God Save the Queen
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2012 Painting Competition - Runner-Up!

clibinarium

My guess would be WW2, Naps and ACW?

Leon

The biggest ranges by sales is tricky, cos things come in/out of fashion quite regularly.  The biggest seller is by far WWII, but when you think that we've got about 550 products in there out of 2800 total, it makes sense.  After that it's hard to tell.  We don't keep individual item sales stats, although the new website might have that abiity.  You've got the regulars like SYW/ACW/ECW, then people are also buying a lot of the newer ranges like the AWI/FPW, so it's a mixed bag really, and a hard question to answer.

Now for global orders stats, I keep tabs on everything!

Over the last 6 months - we've sent orders to:
UK - 69%
North America - 8%
Europe - 19%
Aus/NZ - 4%
ROW - 0.002%!

I love stats!  Me and Microsoft Excel should get a room really.   :P

www.pendraken.co.uk - Now home to over 7000 products, including 4500 items for 10mm wargaming, plus MDF bases, Battlescale buildings, I-94 decals, Litko Gaming Aids, Militia Miniatures, Raiden Miniatures 1/285th aircraft, Red Vectors MDF products, Vallejo paints and much, much more!

Steve J

"I love stats!"

There are lies, damn lies and statistics ;).

nikharwood

QuoteMe and Microsoft Excel should get a room really.

Love it - all the talk on this forum about nude body-painting, beach volleyball, and Aussie hotties - and you want to get a room with Excel  :o

Wargamers have to be the geekest of the geek  :P ;D 8)

Last Hussar

Quote from: Leon on 15 April 2010, 04:25:08 PM


I love stats!  Me and Microsoft Excel should get a room really.   :P



He doesn't really.  He just says that to get it into bed.
I have neither the time nor the crayons to explain why you are wrong.

GNU PTerry

Leon

Haha!  I just like a nice line graph, there's nothing wrong with that!  Now if there were TWO line graphs, mmmmmm....

:P
www.pendraken.co.uk - Now home to over 7000 products, including 4500 items for 10mm wargaming, plus MDF bases, Battlescale buildings, I-94 decals, Litko Gaming Aids, Militia Miniatures, Raiden Miniatures 1/285th aircraft, Red Vectors MDF products, Vallejo paints and much, much more!

huascar

Leon,

I have to ask, is your global order stats volume or value?

Peter W

Leon

Quote from: huascar on 16 April 2010, 04:02:59 AM
Leon,
I have to ask, is your global order stats volume or value?

It's on volume, I don't keep tabs on value/Region stats.   :( :-[
www.pendraken.co.uk - Now home to over 7000 products, including 4500 items for 10mm wargaming, plus MDF bases, Battlescale buildings, I-94 decals, Litko Gaming Aids, Militia Miniatures, Raiden Miniatures 1/285th aircraft, Red Vectors MDF products, Vallejo paints and much, much more!

Le Manchou

I am probably the 0,02%, I order from China!  ;D
Si vis pacem, para bellum

17-21l

China!! thats great, Cheers for the stats Leon, just interested in that big bad world outside  :D :D
God Save the Queen
2011 Painting Competition - Winner!
2012 Painting Competition - Runner-Up!

Leon

Quote from: Leon on 15 April 2010, 04:25:08 PM
Over the last 6 months - we've sent orders to:
UK - 69%
North America - 8%
Europe - 19%
Aus/NZ - 4%
ROW - 0.002%!

Just noticed this old one laying around, and thought it would be interesting to see how sales trends have gone over the past couple of years.  

2010, by volume:

UK - 65%
North America - 10.5%
Europe - 19.7%
Aus/NZ - 4%
ROW - 0.8%


2011, by volume:

UK - 67%
North America - 8.5%
Europe - 18.6%
Aus/NZ - 4.5%
ROW - 1.5%


Not much change, but it is good to see more RoW orders coming in, the recent surge has been over to Argentina, which is nice!

8)
www.pendraken.co.uk - Now home to over 7000 products, including 4500 items for 10mm wargaming, plus MDF bases, Battlescale buildings, I-94 decals, Litko Gaming Aids, Militia Miniatures, Raiden Miniatures 1/285th aircraft, Red Vectors MDF products, Vallejo paints and much, much more!

Luddite

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Leon

Quote from: Luddite on 10 March 2012, 09:46:24 PM
Falklands range?

:D ;D  We might get even more when it gets released...  :D

I actually chatted with one of the Argentinian customers, and he said that wargaming is pretty popular over there, with a growing economy and more disposable income, it's looking good.  One of the main clubs in Buenos Aires is getting into 10mm, so that's even better for us!
www.pendraken.co.uk - Now home to over 7000 products, including 4500 items for 10mm wargaming, plus MDF bases, Battlescale buildings, I-94 decals, Litko Gaming Aids, Militia Miniatures, Raiden Miniatures 1/285th aircraft, Red Vectors MDF products, Vallejo paints and much, much more!