Here's an interesting question ahead of the launch of our new website. We'll be combining all of the Pendraken and Minibits products onto one single site, so the Pendraken site going forward will contain products for 6mm, 10mm, 15mm, 20mm, 28mm, etc, etc. Because people generally associate Pendraken with being only 10mm we wanted to do a bit of promo to explain that our website contains a lot more. The obvious wording for that is 'Not just 10mm' or 'So much more than just 10mm' but obviously we don't want that to sound like JUST 10mm in a derogatory way!
So, does that wording bother anyone, should we go with something different, what do you think?
If it means you increase revenue, go for it! :)
PS
May be also easier to find items as well!!
10mm and So Much More!
How about "Pendraken for all scales (specialists in 10mm)"
Pendraken- We can give you more than 10mm!
10mm not enough? We do other scales
Leon's got more than 10mm!
10mm should be enough, but we can give you more.
How about
Rumours we only do 10mm are greatly exaggerated!
Ten Mill is our core but we do so much more!
Ten Mill may be our core but at Pendraken we do more!
At Pendraken we believe our customers should have a choice.
So until you choose to concentrate solely on 10mm, we will provide in other scales too.
Pendraken is synonymous with 10mm. I would have thought that as an advantage and not something to 'give that away' too lightly.
If I were visiting the site, I would expect to see 10mm as core, but not be surprised to see other scales represented. I would expect to see 10mm and other scales separated, but the other scales easy to find.
I quite like the way that Irregular Miniatures run a bar along the bottom of their page that just links to various scales, so the visitor can go straight to where they want to be.
Suggest ... 10mm specialists and stockists of 6mm to 28mm hobby support.
10mm and general stuff (I know it's terrible)
Quote from: DecemDave on 22 June 2021, 10:20:05 PM
At Pendraken we believe our customers should have a choice.
So until you choose to concentrate solely on 10mm, we will provide in other scales too.
This one ;D
Now about the rather arrogant sounding.
QuoteWelcome to the home of 10mm figures and scenery, we also cater for other scales/sizes.
More seriously, I think there is a tricky balance to be struck, one that can't easily condense into a snappy three word slogan (never knowingly undersold, naughty but nice, take back control ....).
Going too far down the "All scales catered for" risks bunting the competitive edge, which is clearly a massive range of 10mm stuff.
Regular customers will know that Pendraken == 10mm, but we all know that the best costomer is a new customer - and they need to be reached through the noise of an information dense internet.
Point: Don't downplay the 10mm.
What about the other scales: I understand there's a small range of fantasy figures, some moderns, and an excellent range of animals in a number of scales (Jolly clever).
So, yes, there are other scales, but an "all scales welcome" message risks drawing in devotees of other scales who pootle about the website, don't find their Eighty years war Spanish halberdier, and leave in a bit of a huff.
We know that MOST wargamers are renowned for their moderate balanced temperament, and these most certainly won't post a wall of text rant on their blog about their month ruining experience.
But, there's often one...
Point: Don't overplay the other scales.
I'd planned to avoid a conclusion, but something is forming among the old grey cells as I've been typing.
QuotePendraken - the home of 10mm wargaming
Also supplying ranges of:
Animals in 10- - 28mm, fantasy in 15mm .....
What Steve said. Don't dilute the brand.
Pendraken
.. not only 10mm.
Quote from: Westmarcher on 23 June 2021, 12:30:23 PM
Pendraken
.. not only 10mm.
And
Quote from: steve_holmes_11 on 23 June 2021, 09:27:13 AM
Pendraken - the home of 10mm wargaming
Both of these two are good.
I think what everyone says about focus on the 10mm is key. The other offerings whilst interesting certainly aren't full ranges.
Thanks for all of the replies, we'll have a think about how best to approach it. The conundrum is that 10mm gaming is still less than 10% of the wargaming world so about 75% of our products cater to less than 10% of gamers. The other 25% of our products are probably of use to 80%+ of the market so have wider appeal to people coming to our site for the first time. So we need our 10mm ranges to still be our core product range to try and tempt more people to try this scale. But we also need to make sure that new customers don't click in, see loads of 10mm everywhere, and then click away. All easier said than done!
Quote from: Leon on 23 June 2021, 10:24:25 PM
.... But we also need to make sure that new customers don't click in, see loads of 10mm everywhere, and then click away. All easier said than done!
This is the key challenge as it is the new visitor that you want to explore :-\
10mm and more...
Quote from: Leon on 23 June 2021, 10:24:25 PM
Thanks for all of the replies, we'll have a think about how best to approach it. The conundrum is that 10mm gaming is still less than 10% of the wargaming world so about 75% of our products cater to less than 10% of gamers. The other 25% of our products are probably of use to 80%+ of the market so have wider appeal to people coming to our site for the first time. So we need our 10mm ranges to still be our core product range to try and tempt more people to try this scale. But we also need to make sure that new customers don't click in, see loads of 10mm everywhere, and then click away. All easier said than done!
On the other hand, if I com to the Pendraken site and find that everything I'm interested in is being pushed back because of some new 28mm range or whatever, I'm going to look elsewhere. Losing your existing customer base in order to attract a possible new custom base isn't always a winner.
I dunno. Browsing a site is part of the fun for a veteran sometimes. I won't touch fantasy gaming with a sarissa, but usually look carefully at fantasy releases in search of proxies, for instance. It's the newbies who need to have a bit of bait spread out before them.
Quote from: Leon on 23 June 2021, 10:24:25 PM
Thanks for all of the replies, we'll have a think about how best to approach it. The conundrum is that 10mm gaming is still less than 10% of the wargaming world so about 75% of our products cater to less than 10% of gamers. The other 25% of our products are probably of use to 80%+ of the market so have wider appeal to people coming to our site for the first time. So we need our 10mm ranges to still be our core product range to try and tempt more people to try this scale. But we also need to make sure that new customers don't click in, see loads of 10mm everywhere, and then click away. All easier said than done!
I'm flying off into the web design space here.
Pendraken's current website has a margin will of historic selections (Ancient, medieval, renaissance .... fantasy) [ Not all historic/Ed ]
Is there an easy to use way to introduce scale as another selection.
I fear a full "select a ton of parameters" is likely to require programming, which introduces the risk of malfunction and slow performance.
Maybe extend the current margin - tagging all the current stuff 10mm - then having the other content with a scale indicator.
For example
QuoteAnimals (10mm - 28mm)
Certainly, a lot of sites take a similar approach, have scale section headers and the periods and ranges nested under that:
10mm
- Ancients
- Dark Ages
- etc
28mm
- Moderns
- Animals
- Terrain
- etc..
15mm
- ...
6mm
- ...
As I'd say people generally go looking at scale first, then range? Though that's more around layout and less around the initial hook
Maybe something like "specialising in 10mm as well as 28mm, 15mm, 6mm and a wide range of accessories, terrain and basing materials to suit your wargaming needs"?
Though a bit wordy! But it is probably worth highlighting the other odds and ends you supply beyond just the miniatures as there's a good range there of paints, accessories and materials.
Quote from: Nick the Lemming on 24 June 2021, 02:14:53 AM
On the other hand, if I com to the Pendraken site and find that everything I'm interested in is being pushed back because of some new 28mm range or whatever, I'm going to look elsewhere. Losing your existing customer base in order to attract a possible new custom base isn't always a winner.
Obviously that's what we're trying to avoid but we have to make sure we're appealing to everyone with the new site. Our sales split is probably about 60% Pendraken and 40% non-Pendraken stuff, so 25% of the products bring in 40% of the sales, the other 75% products bring in 60% of sales. If we're attracting more customers to the site then they're more likely to be looking for that 25% of the product line, so we need to make sure they can find it. And then over time hopefully they'll see all the lovely 10mm stuff and dip their toes in!
I would go with Westmarcher's suggestion as it emphasises that there is more available on the Pendraken site than 10mm stuff, without denigrating the 10mm and without going into long convoluted sentences. to remind:
Pendraken ........ not only 10mm
We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:
6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.
It looks a lot cleaner and hopefully makes it easy to find stuff!
Looks good to me Leon
Quote from: Leon on 24 June 2021, 11:30:39 AM
We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:
6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.
It looks a lot cleaner and hopefully makes it easy to find stuff!
Nice, similar enough to the old, but dovetails the new in painlessly.
I approve, and I'm sure Chuck Norris will too.
Quote from: Leon on 24 June 2021, 11:30:39 AM
We've gone with a scale prefix on all of the miniatures ranges and then other brands/products in alphabetical, so:
6mm Raiden Aircraft
10mm Ancients
10mm Dark Ages
10mm Medieval
etc
...
15mm Fantasy
28mm Scenery
etc
...
Animals
Bases
Decals
Grasses
etc.
It looks a lot cleaner and hopefully makes it easy to find stuff!
Quote from: steve_holmes_11 on 24 June 2021, 12:37:22 PM
Nice, similar enough to the old, but dovetails the new in painlessly.
I approve, and I'm sure Chuck Norris will too.
This seems the best to my eyes. at the moment you already have "other stuff" on the Pendraken site and it is roughly in this format.
Regards
Sean
Ah just been on the new website and then came back here and re-read that Leon had
said he was doing it this way.
just like to say looks good. (oooh and 10% percent and loyalty points :-)
Regards
Sean
I see several threads concerning the new website but wanted to complement Pendraken here. I just setup my new password (and yes, thanks for the bonus points).
I am glad that you stuck with the "Pendraken" banner with no embellishments, very clean. Pendraken IS 10mm. Embrace it.
The sidebar catalog headings immediately show that you are more than 10mm without fusing over it. As Kitty said, a lot of customers simple like to prowl around and pounce on tiny fluffy things look for new products and ideas. You have made it easy to do.
Congrats on yet another success in your goal of continuous improvement.
If you would like to do 1814 Americans next that would be OK.